HM Jobs: Marketing

• Hope Sudbury Auction Gift Card

  • Each year we give Hope Sudbury a Visa Gift Card for their Auction to the Holiday Market

  • Work with Hope Sudbury

  • Purchase the Visa Gift Card (keep your receipt to be reimbursed)

• Articles submitted to the Town Crier and Sudbury Patch

  • We try to submit multiple articles to the Sudbury Patch with photos at different times thru-out the Holiday Market

  • You can use past article examples to write these articles

  • It is free advertising for us and something that people look for to see where we are each year.

  • This is good for someone who likes to write

• Organize a spreadsheet of postcards distributed

  • Organize a spreadsheet of where people are distributing postcards so that we don’t repeat places

  • This is a good job for someone newer who is comfortable on a computer

  • You would share an email address with the group and people would send you email of locations they have placed postcards

• Organize a spreadsheet of signs distributed around town

  • Organize a spreadsheet of where people are distributing signs

  • Supply your email to to the group and people should sent you locations of where they have placed signs

  • Distribute signs around town in general locations

  • Make sure signs are collected after the Holiday Market is closed

• Send out MailChimp emails

  • We send out 2-3 emails to our mailing list thru-out the Holiday Market

  • The first email would be letting people know about when the Market is opening, location, hours, raffle, etc

  • If we have events, an email would be sent out about the events

  • An email near the end reminding people we will be closing.

  • This is a good job for someone who is comfortable writing.

  • You will be given access to the MailChimp account or we can send the email for you once you have written it.

• Submit listings online for free advertising

  • We maintain a spreadsheet of free places to advertise

  • This list is constantly changing

  • This would be done by 1-2 people - preferably 2

  • This is a good job for someone who is comfortable on a computer.

  • SuzanneL did this last year and can supply some guidance

• Organize “School Days” & Non-profit Day

  • Work with the PTO Heads of the Sudbury Schools for a special day in the store, A portion of the sales on that day will be given to the school organization.

  • Select and work with one non-profit. A portion of the sales on that day will be given to the organization.

  • Decide on the possible days. These are typically our slower shopping days - Monday-Wednesday.

  • Set up the signupgenius (we can help with this)

  • Contact the participants and make sure they all sign up for a day

  • Prepare a sign for the store listing the days

  • Make sure the participants know they should send out an email to their lists about their day.

  • Place a sign at the school location on the day (pick up when done)